Last week, the banking industry raised an eyebrow as Bluebird rolled out a series of changes for its prepaid cardholders, including FDIC insurance, check writing, and a higher maximum balance of $100,000. The obvious (and probably correct) conclusion reached by many was that the American Express/Walmart backed operation was trying to become more like a bank than a prepaid card – throwing another curveball at brick-and-mortar banks trying to compete in an increasingly digital world.
Check out the rest of the article on the Bank Innovation website.